Throughout his career at Mercabarna, Pau has led key areas including Strategy, Sustainability, Sustainable Food, Innovation and Digital Transformation. In his current role, he coordinates the corporate Strategic Plan, identifies strategic projects and drives innovation and digital transformation initiatives aimed at strengthening the competitiveness and future development of the wholesale market and the companies operating within it. Previously, as Director of Sustainability, he led initiatives related to ESG sustainability, sustainability reporting, carbon footprint measurement and the fight against food waste.

His expertise lies at the intersection of food systems, wholesale markets, business strategy, innovation and sustainability. His professional background spans local and organic food production, social and sustainable agriculture, food entrepreneurship, retail innovation and the development of new agri-food business models. Before joining Mercabarna, he managed several food-related businesses and entrepreneurial projects and was responsible for social agri-food initiatives.

Pau holds a degree and Master’s in Business Administration from ESADE Business School, specialising in Business Strategy and International Management, and completed the CEMS Master’s in International Management programme, including studies at the London School of Economics. He has also completed the Oxford Leading Sustainable Corporations programme at the University of Oxford Saïd Business School, reinforcing his expertise in ESG sustainability and corporate transformation.

His career reflects a strong commitment to transforming food systems through strategy, innovation and sustainability, and to strengthening the role of wholesale markets as key infrastructures for more competitive, resilient and sustainable food supply chains.